Designing for Behavior Change: Applying Psychology and Behavioral Economics
eBook Details: Paperback: 400 pages Publisher: WOW! eBook (November 22, 2013) Language: English ISBN-10: 1449367623 ISBN-13: 978-1449367626 eBook Description: Designing for Behavior Change Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower Designing for Behavior Change: Applying Psychology and Behavioral Economics A new wave of products is helping people change their behavior and daily routines,...