Essentials of Marketing, 18th Edition
eBook Details: Paperback: 832 pages Publisher: WOW! eBook; 18th edition (February 2, 2023) Language: English ISBN-10: 1266839429 ISBN-13: 978-1266839429 eBook Description: Essentials of Marketing: A Marketing Strategy Planning Approach, 18th Edition: Essentials of Marketing is Designed to Satisfy Your Needs. Cannon/Perreault, Essentials of Marketing, 18th Edition looks at the best of marketing, where marketing practices meet target customer needs to make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. The Essentials of Marketing, 18th Edition emphasizes currency through: Active learning. Connect activities...