Mastering the Art of Sales Engineering

eBook Details:

• Paperback: 316 pages
• Publisher: WOW! eBook (September 30, 2024)
• Language: English
• ISBN-10: 1835880968
• ISBN-13: 978-1835880968

eBook Description:

Mastering the Art of Sales Engineering: Develop essential skills and gain valuable insights for high-tech sales engineering success. Learn from the authors’ combined 35 years of field experience along with real-world examples and stories to advance your career in the highly coveted field of sales engineering.

Sales engineers often need to balance their technical expertise with the soft skills needed to close deals and build lasting client relationships. This Mastering the Art of Sales Engineering book provides a framework for both senior engineers seeking professional growth and individuals just starting their sales engineering careers.

This book draws from the authors’ extensive experience in this industry and as leaders in top high-tech companies, offering real-world insights and life lessons applicable to this specialized and in-demand industry. You’ll pick up the core disciplines a successful sales engineer should exemplify, along with mastering practical, day-to-day operational aspects. Within these chapters, you will learn the roles and responsibilities of a sales engineer, as well as adjacent roles within a sales team. You’ll also develop the skills needed to navigate complex sales cycles and exceed traditional expectations. This book covers various key aspects of sales engineering, including mastering communication techniques, navigating complex meetings, managing customer expectations, understanding legal matters, and handling administrative tasks.

• Familiarize yourself with the different types of organizations employing sales engineers
• Gain insights into the crucial soft skills necessary for effective client interaction
• Discover best practices in working technical demonstrations and proof of concepts from start to finish
• Navigate important decisions related to the role and your work-life balance
• Understand ancillary topics that affect sales engineers, often not discussed openly or directly

By the end of this Mastering the Art of Sales Engineering book, you’ll have acquired advanced knowledge to excel as a world-class sales engineer and become a valuable member of your organization’s broader team.