Marketing Automation with Mailchimp
eBook Details:
- Paperback: 304 pages
- Publisher: WOW! eBook (May 26, 2023)
- Language: English
- ISBN-10: 1800561733
- ISBN-13: 978-1800561731
eBook Description:
Marketing Automation with Mailchimp: Set up your first channel and effectively expand your outreach and customer base with Mailchimp to deliver scalable business outcomes
Are you looking for an all-in-one comprehensive guide to implementing Mailchimp channels and automation for your business? Then Marketing Automation with Mailchimp can be your go-to guide. You’ll start by learning common terms used in the Mailchimp environment, as well as about account setup and audience management for businesses. After that, you’ll find out how to set up channels, where you’ll actively interact with your contacts and begin to add new ones. Additionally, you’ll gain an understanding of how to set up a consistent marketing presence in the form of emails and websites and the benefits of determining a brand identity.
You’ll also explore advanced Mailchimp features to optimize platform utilization using analytics, reporting, A/B and multivariate testing, the customer journey builder, and the Mailchimp e-commerce store. Toward the end, you’ll discover some important shopping, payment, and CRM integrations that can be connected to your Mailchimp platform for custom business needs. With this book, you’ll gain insights into real-world use cases to implement a marketing strategy to extend your existing work.
- Understand specific account-level settings, their purpose, and account management
- Explore strategies and tools for managing inactive contacts for target marketing
- Integrate Mailchimp for easy customization with a low-code options for customization
- Establish a strong marketing presence with email and websites and leverage it for e-commerce and services
- Discover advanced reporting and analytics by turning audience information into relevant growth metrics
- Automate your marketing workflows using the Mailchimp customer journey builder
By the end of this Marketing Automation with Mailchimp book, you’ll be well-equipped to implement Mailchimp marketing automation seamlessly into your business to grow your customer base and revenue.
