Machine Learning and Generative AI for Marketing

eBook Details:

• Paperback: 482 pages
• Publisher: WOW! eBook (August 30, 2024)
• Language: English
• ISBN-10: 1835889409
• ISBN-13: 978-1835889404

eBook Description:

Machine Learning and Generative AI for Marketing: Take your data-driven marketing strategies to the next level using Python. Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape.

In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage – it’s a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience.

This Machine Learning and Generative AI for Marketing book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.

Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you’ll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you’ll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards.

• Master key marketing KPIs with advanced computational techniques
• Use explanatory data analysis to drive marketing decisions
• Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value
• Enhance customer segmentation with ML and develop highly personalized marketing campaigns
• Design and execute effective A/B tests to optimize your marketing decisions
• Apply natural language processing (NLP) to analyze customer feedback and sentiments
• Integrate ethical AI practices to maintain privacy in data-driven marketing strategies

By the conclusion of this Machine Learning and Generative AI for Marketing book, you’ll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge.