Designing for Behavior Change, 2nd Edition
eBook Details: Paperback: 384 pages Publisher: WOW! eBook; 2nd edition (June 30, 2020) Language: English ISBN-10: 1492056030 ISBN-13: 978-1492056034 eBook Description: Designing for Behavior Change: Applying Psychology and Behavioral Economics, 2nd Edition Designers and managers hope their products become essential for users – integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science – research that supports many products – to help your users achieve their goals using your product. Learn the three main strategies to...
