Category: Economics, Finance & Marketing
eBook Details: Paperback: 464 pages Publisher: WOW! eBook (March 29, 2019) Language: English ISBN-10: 1789346347 ISBN-13: 978-1789346343 eBook Description: Hands-On Data Science for Marketing: Optimize your marketing strategies through analytics and machine learning Regardless of company size, the adoption of data science and machine learning for marketing has been rising in the industry. With this book, you will learn to implement data science techniques to understand the drivers behind the successes and failures of marketing campaigns. This book is a comprehensive guide to help you understand and predict customer behaviors and create more effectively targeted and personalized marketing strategies. This is a practical guide...
eBook Details: Paperback: 378 pages Publisher: WOW! eBook (March 30, 2019) Language: English ISBN-10: 1789346371 ISBN-13: 978-1789346374 eBook Description: Hands-On Python for Finance: Learn and implement quantitative finance using popular Python libraries like NumPy, pandas, and Keras Python is one of the most popular languages used for quantitative finance. With this book, you’ll explore the key characteristics of Python for finance, solve problems in finance, and understand risk management. The book starts with major concepts and techniques related to quantitative finance, and an introduction to some key Python libraries. Next, you’ll implement time series analysis using pandas and DataFrames. The following chapters will help...
eBook Details: Paperback: 308 pages Publisher: WOW! eBook (January 31, 2019) Language: English ISBN-10: 1788836294 ISBN-13: 978-1788836296 eBook Description: Hands-On Cybersecurity for Finance: A comprehensive guide that will give you hands-on experience to study and overcome financial cyber threats Organizations have always been a target of cybercrime. Hands-On Cybersecurity for Finance teaches you how to successfully defend your system against common cyber threats, making sure your financial services are a step ahead in terms of security. The book begins by providing an overall description of cybersecurity, guiding you through some of the most important services and technologies currently at risk from cyber threats. Once...
eBook Details: Paperback: 720 pages Publisher: WOW! eBook; 2nd edition (December 31, 2018) Language: English ISBN-10: 1492024333 ISBN-13: 978-1492024330 eBook Description: Python for Finance: Mastering Data-Driven Finance, 2nd Edition The financial industry has recently adopted Python at a tremendous rate, with some of the largest investment banks and hedge funds using it to build core trading and risk management systems. Updated for Python 3, Python for Finance, 2nd Edition helps you get started with the language, guiding developers and quantitative analysts through Python libraries and tools for building financial applications and interactive financial analytics. Using practical examples throughout the book, author Yves Hilpisch also...
eBook Details: Paperback: 304 pages Publisher: WOW! eBook (January 8, 2019) Language: English ISBN-10: 1593278675 ISBN-13: 978-1593278670 eBook Description: Math Adventures with Python: An Illustrated Guide to Exploring Math with Code Math Adventures with Python will show you how to harness the power of programming to keep math relevant and fun. With the aid of the Python programming language, you’ll learn how to visualize solutions to a range of math problems as you use code to explore key mathematical concepts like algebra, trigonometry, matrices, and cellular automata. Once you’ve learned the programming basics like loops and variables, you’ll write your own programs to solve...
