Designing the Human Business

eBook Details:

• Paperback: 530 pages
• Publisher: WOW! eBook (October 30, 2024)
• Language: English
• ISBN-10: 183508494X
• ISBN-13: 978-1835084946

eBook Description:

Designing the Human Business: Leveraging Design Thinking to craft powerful and innovative business models. Launch new ventures and grow existing businesses by discovering innovative solutions and business models that resonate with your customer’s needs.

Globally, 275,000 new business ventures get launched every single day, and ninety percent of them fail. One of the most fundamental reasons for that is that they don’t solve a real market problem that a real market population has, in a way that resonates with that market and sells their solution. Consequently, they struggle to gain traction and attain scale.

In this Designing the Human Business book, you’ll learn what business models are. Additionally, you’ll find out what business model innovation is and, ultimately, how to use Design Thinking to identify not just a winning value proposition but also bring that value proposition to the market in a way that resonates with customers. In doing so, you’ll be able to unlock maximum value for your business, allowing it to attain maximum scale through growing waves of adopters.

• Understand the fundamentals of business model innovation and its role in driving organizational success
• Explore how to craft human-centered business models and their significance
• Master Design Thinking for resonant value propositions and business models
• Discover innovative solutions that address genuine customer aspirations
• Find out how quantitative and artificial intelligence approaches enhance human-centered validation
• Overcome past marketplace failures with innovative ideas
• Build a human-centered business model that withstands market forces

By the end of this Designing the Human Business book, you’ll understand what you need to do to uncover your target markets’ ‘reason to buy’, as well as how to wrap a winning business model around that reason so that your business can gain traction and achieve scale.