Mastering Salesforce Experience Cloud
eBook Details:
- Paperback: 328 pages
- Publisher: WOW! eBook (October 4, 2024)
- Language: English
- ISBN-10: 1835466346
- ISBN-13: 978-1835466346
eBook Description:
Mastering Salesforce Experience Cloud: Strategies for creating powerful customer interactions. Your guide to unlocking business potential and technical mastery with essential to advanced strategies for launching and maintaining top-tier Experience Cloud sites effortlessly.
Empowering your target audience to interact effortlessly with you and your product offerings is a critical aspect of business in the modern era. Users expect easy, professional digital experiences when engaging with organizations. However, creating engagement applications from scratch is challenging, and connecting user behavior with your organization’s data is even more complex.
Enter Salesforce Experience Cloud sites, website portals built on the Salesforce data model that seamlessly connects your user data to your user experience. Mastering Salesforce Experience Cloud focuses on the human-centric nature of this product, beginning with a comprehensive guide on designing for your organization’s desired users and ensuring success for both internal teams and end users. After exploring the real-world applications of Experience Cloud and reviewing license models, this book provides a beginning-to-end guide to mastering the technical backend of this product, covering both out-of-the-box settings and customization techniques.
- Define your audience and identify your overall strategy for an Experience Cloud site
- Understand the technical and operational strategy needed to support your site
- Work with the Experience Cloud data model and standard template features
- Determine when to use Visualforce, Aura, LWC, or LWR while exploring custom development options
- Get to grips with the how Salesforce Flow and Triggers work
- Leverage marketing automation, knowledge base, and communication in the site
- Find out about site launch tactics, user creation, site moderation, and ongoing reporting
By the end of this Mastering Salesforce Experience Cloud book, you’ll have gained a deep understanding of the Experience Cloud data model and customization options to create engaging, user-centric digital experiences that deliver value to your organization and stakeholders.
